The Common Grounds Visual identity
![](https://freight.cargo.site/t/original/i/014e90d2e8aa063238d22958a36c5e70910520094a0697f91904ce752153fb82/visitecg.jpg)
![](https://freight.cargo.site/t/original/i/7b093cb6525916d0c32a003f59e6324025b9e0d79a173dda931e18f503ca1dd8/logo.jpg)
![](https://freight.cargo.site/t/original/i/4285bb1b27bf44a9c3d62a16d4a71ffee7035bfe3361e9d5e584b44cf210c84a/blad.png)
![](https://freight.cargo.site/t/original/i/32f45f1ab80394dc251737d6d6b639a520a0a1e92e3f2796f537cc762ff41c2b/cafe-sans-lait.jpg)
![](https://freight.cargo.site/t/original/i/1c8d6aeb29f02d1948346f1b251237a8b8dbe2dd2ee59e138e87be6272ad838d/drinkcoffee.png)
![](https://freight.cargo.site/t/original/i/279f6f53c8a5f59bbf084f8dc73e9184bcdd05af611a9146a72c40b22e11e607/popup.png)
![](https://freight.cargo.site/t/original/i/f35783a8ef189155487b73ba66cd4a0440129a47774164263ee7a90921cc5acf/sanslaitposter.png)
![](https://freight.cargo.site/t/original/i/a262aba9a84e07a907965334623f2313d17eb8f160139cdc6748050947ae5c78/onecoffeezerowaste.jpg)
![](https://freight.cargo.site/t/original/i/bbc5049c09b1076f798b423a39c9749a3d76274312b30f84188d401cc4303e56/studentdiscount.gif)
The Common Grounds is Julia Boekholt’s challenge to get the world addicted to organic plant-based coffee. At the moment The Common Grounds is a pop-up Coffee bar traveling from event to event.
The Common Grounds asked me to create a visual identity that’s all about saving the world and getting people excited for the products of The Common Grounds without being the “annoying vegan”. The result: A modern
logo and a collection of catchy humoristic slogans.