The Common Grounds Visual identity

The Common Grounds is Julia Boekholt’s challenge to get the world addicted to organic plant-based coffee. At the moment The Common Grounds is a pop-up Coffee bar traveling from event to event.

The Common Grounds asked me to create a visual identity that’s all about saving the world and getting people excited for the products of The Common Grounds without being the “annoying vegan”. The result: A modern logo and a collection of catchy humoristic slogans.