Culture Scratch Conceptual design

Culture Scratch is a work commenting on how society deals with cultural change. 

Culture and identity is a hot topic in nowadays society. Outdated cultural elements are evolving into something new and we get to know more and more cultures from all over the world. Not everyone is happy with this. We see a lot of people being scared to lose their culture and doing everything they can to protect it. In the lottery tickets of Culture Scratch there is nothing to protect. This game is not about losing culture, it’s all about winning it.